Hover Lead helps its customers that are active in the EU to act in compliance with data protection law. If your business is based in the European Union (EU), or you process the personal data of EU citizens, then the General Data Protection Regulation (GDPR) likely applies to you. Please note that this is not legal advice and not GDPR training. We are suggesting some steps through Hover Lead that we think may be able to help you work on our platform in a GDPR compliant way. If you're not sure about your GDPR status, consult your lawyers.
In order to generate and save leads in compliance with GDPR there are several steps you must take. When a user submits their contact details and in that way agrees to be contacted, you need to have a lawful basis for the processing of their personal data. We offer a 'consent' based form.
Enabling GDPR forms on your signup forms helps ensure that your use of Hover Lead in this respect is in line with GDPR. These forms alone do not make you compliant. This is one step in the process, but helps make this part of your offering compliant.
Hover Lead offers tools and information as a resource, but we don’t offer legal advice. We recommend you contact your legal counsel, and your Data Protection Officer, to find out how the GDPR and other EU legislation affects you.
Data subjects actually need to agree specifically to the data processing which you'll be undertaking. For example, if you'll be using their email address to contact them, they need to agree to that. You need to obtain freely given, specific, informed, and unambiguous consent. You must clearly explain how you plan to use their personal data. Note that in order to be GDPR compliant, there are many restrictions on how you use that data; for example, you may not use it for any other purpose other than the purpose to which the data subjects consented. You need their specific consent for the use of the data for automated decision making. If you sell or disclose the details to others, you must make this very clear, and get specific consent for this. We’ve adapted Hover Lead signup forms to help you collect data in a way that supports your GDPR compliance. Our optional GDPR forms include for example checkboxes for opt-in consent, and editable sections that explain to leads how and why you are using their data.Lead Forms Consent based Generator Guide: